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Industry data analytics company, ActiveXchange hosted a roundtable in Perth this week to highlight some of the challenges and opportunities related to data via aquatic, fitness, recreation and sport communities as a result. of the COVID pandemic.
Held on June 23 as part of its SportsEye Academy – which offers training and support sessions – the discussions were led by ActiveXchange CEO James Ellender, supported by Paatsch Group consultant Brad Paatsch, Lauren Nimmo from Royal Life Saving WA, Nick Wilkinson from the Town of Canning and Chairman of LIWA Aquatics and Coby Halpin from the Town of Armadale.
Commenting on conversations with leaders in government, aquatics, fitness, recreation and sport and those interested in the role of data, Ellender advised “we discussed lessons from Australia’s response to COVID -19 and the relationship between the private and public sectors.
“The event accelerated reflections on the importance of data and how an evidence-based approach can be used to create meaningful value.”
Guests raised relevant information on the state of the industry, sports organizations, aquatic and recreation centers and local governments need to be consistent in considering data as one of the main steps in their post-marketing strategies. COVID.
Paatsch outlined how data could be used as a primary validation tool for resource acquisition, particularly to secure critical project funding, while Wilkinson detailed how data value is maximized by referencing multiple streams and data sources and how that will lead to a tool in the future.
In addition, Nimmo explained the challenges of accessing data sources and collecting data, focusing on issues related to the lack of standardization between data resources.
The event also unlocked new opportunities for collaboration and coordination across the industry, driving growth and strengthening the data value proposition.
Ellender added that the busy event (all free tickets were claimed) was also well represented by organizations engaged in learning how to use data in their day-to-day roles.
This is a significant milestone for ActiveXchange, which continues to implement more actions through SportsEye Academy across the country, sharing the concept of ‘simplifying data’.
Images: Key contributors to the SportsEye Academy event in Perth last week (top, left to right: Coby Halpin from the city of Armadale, ActiveXchange CEO James Ellender, Lauren Nimmo from Royal Life Saving WA and Nick Wilkinson of the Town of Canning and President of LIWA Aquatics) and informal discussions at the event (below).
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