This week’s most interesting sports business stories



In this week’s SportsMoney Playbook: Highest Paid Soccer Players, NBA Maker Top Shot Steps Up and On Running IPO Payday. More: How a Hollywood Producer Spotlights Black Nascar Pioneers.

Sports affairs

Google is in partnership with Dapper Laboratories to scale its Best shot in the NBA product – and other NFT lines running on its blockchain – to what they hope will be billions of users. During this time, So rare, a Ethereumbased on the Fantastic Sports platform, has raised $ 680 million in Series B funding, the second-biggest crypto round of all time.

Professional basketball

While innovating in their new house, which is scheduled to open in 2024, the Lawn mowers announced a 23-year naming rights deal. So why is this the Intuit Dome, and not the Intuit Center or the Intuit Arena? Steve ballmer Explain.

The NBA hopes to triple the value of his broadcast deal, prompting projections for a salary cap of $ 171 million by 2025, a league source tells us. With or without cap smoothing, the implications for player contracts would be enormous.

Candace Parker came home this season on a free agent contract with the Sky, and Chicago took note, declaring a public holiday in his honor. Adidas also celebrates the six-time WNBA All-Star.


Old Baylor basketball center Marc Vital, who hadn’t played football since high school, is now trying to catch up with the Chefs. “It’s natural for a tight end,†his college basketball coach tells us.

A Tupelo-based bespoke jeans company donated the set Ole Miss football team an agreement of name, image and likeness.


The Wash Cup—A three-day Europe vs World team competition launched in 2017 by Roger Federer, his agent Tony godsick and their TEAM8 agency — is back after a pandemic cancellation, bringing its unique brand of tennis to Boston. Rod Wash‘s name lives elsewhere too, on its iconic shoes and Australia’s largest tennis stadium; the legendary champion explains how he became something of a brand.


Rain or shine, golf, a retailer and manufacturer of home golf equipment and accessories, has become a dominant player in the space since its founding in 2016. Here’s how a pair of high school golf teammates did it.

After a $ 100 million renovation, PGA National, the Palm Beach Gardens destination where the PGA TourThe Florida swing takes off at the end of February and now offers 99 holes of golf. This is not the only golf resort that attracts attention: Grand Lodge of Cedar Into the Missouri Wilderness sets a new standard for conservation-oriented courses.

Car race

After signing a multi-year contract with Hendrick Motorsports in June, Alex Bowman can breathe better. But he is not ready to rest on his laurels. “The need to run well doesn’t change,†he tells us.

Featured story

Highest-paid footballers in the world: Cristiano Ronaldo reclaims first place from Lionel Messi

The two most famous faces in football may have switched sides, but they remain the highest paid players in the sport, with Manchester United’s Cristiano Ronaldo edging PSG’s Lionel Messi. A rival star who has eclipsed them as a goalscorer is also gaining ground off the pitch, with a leap forward in the No.6 table. See the top ten in football.

Hot reads:

After further examination

On’s first shoe was so ugly that its co-founders say they called it “Frankenstein,” but they’ve since won enough customers that the company’s IPO gives them a collective net worth of around $ 1. $ 8 billion. Another big winner on the list is Roger Federer, who bought the Swiss running brand two years ago and has a long track record of savvy business movements. The tennis legend has earned $ 90 million in the past 12 months despite barely playing. See how the rest of the tennis world has stacked up.

The last word

“I wanted to make sure everyone knew that, hey, you know, African Americans have had a place in NASCAR for a long time.” David Steward II

As Nascar works toward a more inclusive future, the organization is teaming up with David Steward II, the producer of an Oscar-winning short, to spotlight some of the sport’s black pioneers. After producing a biopic on Charlie “Speed ​​King” Wiggins, who persevered in racism on and off the track, Steward’s media company will bring the story of Wendell Scott, the first black driver of the track to the masses. Nascar. Learn about efforts to spotlight some of black racing pioneers.

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