Greg Graham’s new column


We are pleased to welcome a new column from the legend of the advertising industry Greg “Sparrow” Graham this week. Our launch of its new Media Week is the first of several initiatives that we will unveil throughout the year.

Subscribe to our daily Mediaweek Morning Report to make sure you don’t miss Sparrow’s industry insights.

Expect more announcements as well as details on other projects we have for Sparrow.

Sparrow flanked by Mediaweek’s Trent Thomas (left) and James Manning (right)

Greg Graham began his advertising career in dispatch at McCanns in the 70s. During his more than 40 years in advertising, Greg has worked for a number of top creative agencies including DDB, Burnett’s and JWT .

In 1997 he launched MindShare’s Melbourne office as Managing Director and worked for WPP/GroupM for over 25 years. Greg was the Director of Marketing and New Business for New York-based Mindshare North America for seven years. During this time, the agency was incredibly successful and was named Media Agency of the Year by AdWeek for earning over $1 billion in new business.

Greg moved back home to Australia in 2007 and held a similar position in the US with GroupM/WPP AUNZ companies.

Greg is now the founder of an independent company The Nest Board specialized in Pitch Doctor and Business Development projects, PR/Marketing plus Training & Development. Sparrow has been involved in a number of industry committees (Chair MFA Awards, Advertising Week Advisory, Cannes Lions Academy Advisor, AANA RESET Event Advisory, etc.) and has received numerous industry accolades including Media Person of the Year, Media Manager of the Year Asia Pacific and The Best of the Best Lifetime Achievement Award.

Greg is passionate about training and mentoring young talent and assists various industry bodies in this important area including The Marketing Academy, Mediaworks, MFA, Cannes Creativity Academy, Spikes Young Media Academy, GroupM/WPP AUNZ training programs and development. Greg is a qualified Coach (IECL & CouchU) and member of the International Coaching Federation.

Sparrow is also Australia’s #1 influencer in the advertising/media category with LinkedIn.

See also: First column of Sparrow’s Nest – Business growth, presentation, talent burnout and creativity


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